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Artificial Intelligence in the Insurance Era: Benefits of AI and challenges of AI in Insurance sector

Dr. Moorthy D, Dr. Christina Jeyadevi

Affiliation

Associate Professor and Head, Dept. of Commerce BPS, Sri Ramakrrishna College of Arts & Science, Coimbatore., India
Assistant Professor, Dept. of Commerce CA
PSG College of Arts and Science, Coimbatore., India
DOI https://doi.org/10.67313/stanzaleafbookchapter.2026.10 Registered
Published In INSURING EMERGING RISKS ADDRESSING PANDEMICS CYBER ATTACKS AND POLITICAL ISSUES
Book Editors Ramya A J. Deepak Kumar K.M. Anitha R. Srikala J. Chandhini
ISBN 978-81-687720-2-1
Pages 66-72
Publication Date 17 July 2026
Publisher Stanzaleaf Publication

Abstract

Artificial Intelligence (AI) is revolutionizing the insurance industry by transforming traditional business models, improving operational efficiency, enhancing customer experience, and enabling data-driven decision-making. Technologies such as machine learning, predictive analytics, natural language processing, computer vision, and generative AI are helping insurers automate processes, assess risks more accurately, detect fraud, personalize insurance products, and expedite claim settlements. As customer expectations continue to evolve, AI has become a strategic tool for insurers seeking to remain competitive in the digital economy.

Keywords

Artificial Intelligence (AI), Data-Driven Decision-Making, Machine Learning, Predictive Analytics, Natural Language Processing.

Suggested Citation

How to Cite
Dr. Moorthy D, and Dr. Christina Jeyadevi. “Artificial Intelligence in the Insurance Era: Benefits of AI and challenges of AI in Insurance sector.” INSURING EMERGING RISKS ADDRESSING PANDEMICS CYBER ATTACKS AND POLITICAL ISSUES, Stanzaleaf Publication, 2026, pp. 66-72. ISBN: 978-81-687720-2-1. DOI: https://doi.org/10.67313/stanzaleafbookchapter.2026.10.
More Citation Formats
Dr. Moorthy D, & Dr. Christina Jeyadevi (2026). Artificial intelligence in the insurance era: benefits of ai and challenges of ai in insurance sector. In INSURING EMERGING RISKS ADDRESSING PANDEMICS CYBER ATTACKS AND POLITICAL ISSUES (pp. 66-72). Stanzaleaf Publication. ISBN: 978-81-687720-2-1. https://doi.org/10.67313/stanzaleafbookchapter.2026.10
Dr. Moorthy D, and Dr. Christina Jeyadevi. “Artificial Intelligence in the Insurance Era: Benefits of AI and challenges of AI in Insurance sector.” INSURING EMERGING RISKS ADDRESSING PANDEMICS CYBER ATTACKS AND POLITICAL ISSUES, Stanzaleaf Publication, 2026, pp. 66-72. ISBN: 978-81-687720-2-1. DOI: https://doi.org/10.67313/stanzaleafbookchapter.2026.10.
Dr. Moorthy D, and Dr. Christina Jeyadevi. “Artificial Intelligence in the Insurance Era: Benefits of AI and challenges of AI in Insurance sector.” In INSURING EMERGING RISKS ADDRESSING PANDEMICS CYBER ATTACKS AND POLITICAL ISSUES, 66-72. Stanzaleaf Publication, 2026. ISBN: 978-81-687720-2-1. https://doi.org/10.67313/stanzaleafbookchapter.2026.10.
Dr. Moorthy D, and Dr. Christina Jeyadevi 2026, ‘Artificial Intelligence in the Insurance Era: Benefits of AI and challenges of AI in Insurance sector’, in INSURING EMERGING RISKS ADDRESSING PANDEMICS CYBER ATTACKS AND POLITICAL ISSUES, Stanzaleaf Publication, pp. 66-72. ISBN: 978-81-687720-2-1. Available at: https://doi.org/10.67313/stanzaleafbookchapter.2026.10.
Dr. Moorthy D, and Dr. Christina Jeyadevi, “Artificial Intelligence in the Insurance Era: Benefits of AI and challenges of AI in Insurance sector,” in INSURING EMERGING RISKS ADDRESSING PANDEMICS CYBER ATTACKS AND POLITICAL ISSUES, Stanzaleaf Publication, 2026, pp. 66-72. ISBN: 978-81-687720-2-1. doi: 10.67313/stanzaleafbookchapter.2026.10.
Dr. Moorthy D, and Dr. Christina Jeyadevi. Artificial Intelligence in the Insurance Era: Benefits of AI and challenges of AI in Insurance sector. In: INSURING EMERGING RISKS ADDRESSING PANDEMICS CYBER ATTACKS AND POLITICAL ISSUES. Stanzaleaf Publication; 2026. p. 66-72. ISBN: 978-81-687720-2-1. DOI: https://doi.org/10.67313/stanzaleafbookchapter.2026.10.
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